Golbon Rasoulichizari

A fashion trend site lives or dies on how easily someone can move from inspiration to information, so the structure had to feel editorial and browsable at once. I organized the experience into Spring and Summer chapters, letting users move between seasons intuitively, then built in a "choose your favorite" interaction so users could dive into any look Lia showcased and pull up full detail, from fabric and sizing to trending color palettes for that season. A zoom feature let users examine texture and styling details up close, the kind of scrutiny fashion-conscious users actually want, while direct links out to each brand's website closed the loop from discovery to purchase. The result is an interface that behaves less like a static lookbook and more like a considered, shoppable fashion editorial.