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Orange
Category
Packaging Design / Branding
Date
© 2013 · Study Case
Concept
The can needed to read as citrus and energy from across a shelf, so the design leans on warm gold and amber tones as the base, broken up by a bold graphic mark. One version carries a sunburst motif radiating from the logo, echoing the citrus fruit itself, while another trades that for a splash graphic in deep navy, a sharp contrast against the gold that makes the can pop even harder on shelf. The logo ties it together: a small stylized citrus fruit with a leaf, paired with a hand-lettered wordmark that keeps the whole thing feeling fresh and a little playful rather than clinical, exactly the balance a sugar-free drink needs to avoid feeling like a compromise before it's even opened.
Orange is a sugar-free citrus drink built around a simple promise: full flavor without the compromise. A refreshing, zesty beverage designed for people who want a healthier alternative without giving up taste.
