Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Clariness
Category
Branding / Visual Identity / Logo Design
Date
© 2024
Concept
For a study branding itself around a condition defined by irritation and discomfort, the visual language had to do the opposite: soothe. The logo builds on a stylized "D" that opens into a drop, a quiet metaphor for hydration and renewal, the exact relief AD patients are chasing, with a single touch of green at the drop's tip carrying the mark's emotional register: freshness, vitality, skin restored. That same instinct shaped the palette: a calm teal as the anchor, a softer sage green for warmth, and a deeper slate teal to ground the system without tipping into anything cold or clinical. Typography followed the same logic. Avenir Next, set across a full weight range from Light to Bold, gave the study materials the approachable, humanist voice needed to speak to patients rather than at them, while staying crisp enough to hold up in formal research documentation.
Link
Clariness is a clinical research company connecting patients with medical studies worldwide. The DIASYM study focuses on moderate to severe Atopic Dermatitis (AD), a chronic, often debilitating skin condition, with the goal of improving quality of life for the millions affected through research and collaboration.
